Hola homies! It’s your girl, Bernie, author of Herencia Cookbook, full of traditional SalviMex recipes with a modern (and sometimes healthy-ish) twist. Today, I would like to discuss the importance of Latina owned businesses. I am proud to say that I am a second-generation food entrepreneur, in addition to a published author. When I was growing up, my mother owned and operated a Mexican bakery in Inglewood. I am so grateful to have had the privilege of watching my mother run her business. This experience gave me the courage to start my own business.
Latina Equal Pay
I cannot speak about Latina entrepreneurship without speaking about how Latinas are the most underpaid demographic in the United States (source). Therefore, what better way to strive for financial independence and equal pay than to start your own business? How great must it feel to be your own boss, call your own shots, and make your own money? Certainly, that is how you close the pay gap.
Support a Latina Owned Business
I want you to know that when you purchase a copy of Herencia Cookbook, you are doing much more than acquiring a book full of over 65 authentic SalviMex recipes. You are also supporting a Latina owned business. I am so proud to say that Herencia Cookbook is a self-funded, Latina owned business. It is important to me for us Latinxs to tell our own stories on our own terms. That is why I self-published Herencia Cookbook, in order to control the narrative. I did not want a huge publisher to exotify or dilute my unique cultural identity.
As I started my business, I asked my mother if the pride I feel is the same pride she felt when she started hers. How good did it feel for her to be her own boss and create jobs for other Latinas? She simply smiled and encouraged me to keep going for it.
Herencia Cookbook is currently available for sale on Amazon.